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Grok Bot for marketing: an SEO and AEO desk that mines topics and holds every draft

Not tested yet: We haven't imported the template. Its four listed routines don't match the schedule Siu shows on his own Bot; check the routine list after you add it. The template's scoring step expects a separate live service. We couldn't confirm which key it asks for or what it costs. Siu's rollout was a few weeks old on Oct 5. Recheck for published traffic or lead results. Reported, not yet confirmed.

How Eric Siu's AEO/SEO Bot turns calls and posts into a weekly topic slate, screens it for duplicates and made-up stats, and waits for an exact yes to publish.

Work value 4/10

MarketingSeoRoutines

You can add a free SEO and AEO content Bot today and have it hand you a ranked topic slate built from your own sales calls, meetings and posts, with each idea checked against pages you already have. It drafts only the topics you pick, and nothing goes live until you type an exact yes. This playbook is for SEO leads, content marketers and founders who publish, and it covers the search side of marketing that our first marketing playbook (paid media and spend watches) leaves out.

Not tested: The Daily Bot has no CMS, call recorder or search console connected to a Grok Bot desktop app, so we haven't imported this template or run its routines. Everything below comes from the linked posts, template listings, docs and Siu's recorded walkthrough.

What marketing uses it for#

Eric Siu's companies include Single Grain, which his episode notes call an "AI marketing firm," and Single Brain. On Oct 11 he listed 21 Bots his team runs and put SEO and AEO (answer engine optimization, getting cited in AI answers) first. The core four:

  • Topic mining. The AEO/SEO Bot "mines 40 topic candidates from search and our own content, we pick 20, and drafts wait for approval."
  • A content gate. "Jev scores each draft for duplicate pages, invented stats, weak evidence and AI tell before it moves." Jev is a classifier from TypeSafe AI that Siu plugs into his Bots (Modern Creator breakdown, Sep 19).
  • Topic triage. It "decides whether to draft, update, delete or consolidate before anyone writes."
  • GEO audit and measurement. This "shows where we're missing citations and steers what the content bot works on next."

The same day he posted the handoff chain: a demand radar Bot finds topics, the AEO/SEO Bot "Mines our content, internal conversations, competitor gaps and pages losing traffic" and returns a "Brief, draft in our style, review packet in Slack," and the measurement and GEO audit Bots report back so the results "shape what the AEO/SEO bot works on next." His point: "If I'm the only one who can use a bot, I just made myself faster. When the TEAM can run it, the whole department changes."

The template itself is on Skills Dojo, which Siu calls "our free library of Grok Bot templates" (post). Its summary: "Weekday Content OS for an SEO/AEO team: mines 40 real candidates, you pick 20, a drafting tool writes unpublished pages, this bot layouts and evals. Never publishes without an exact yes."

Connectors to set up#

The Grok Bots Directory listing tags the template with Gong, Granola, Slack, X and HubSpot. Its standing rules add three more pieces:

  1. A draft path into your CMS. Per the template's rules (not public), unpublished drafts go through one CMS draft connector, and the Bot should not add another writer if a draft path already exists. In his Oct 5 walkthrough, Siu says his WordPress connects to Grok Bot through an MCP server so the Bot can put drafts there.
  2. A search performance tool. The listing names ClickFlow "for search performance, indexing checks, and draft writes," read-only until an exact publish line. Siu co-founded ClickFlow (AppDirect), so treat that pick as his own tool. Any tool that reports clicks, impressions and indexing can fill the slot.
  3. A scoring service. Per the template's rules (not public), the scoring step calls a separate live service, and a missing key or failed call counts as a hold, not a pass. Without one, nothing on the slate clears.

Add the services from Connect apps in the sidebar (Cursor's docs). Our guide to connecting apps safely covers which permissions to grant first. A Skills Dojo copy brings the Bot's identity, skills and routines, and "Never copies" its "Computer access and logins," chat history, or the original Bot's memory, so every connection is yours to make. You need Grok Bot on Mac, Windows or iOS to finish adding it.

Routines#

The directory lists four routines in the template: a Weekday index watch that pings "only when a page is stuck," Weekday decay drafts that draft a fix only when the scoring check clears a page and "never publishes," a Saturday competitor scan saved "for the Monday mine," and a Sunday decay queue refill "with no drafts and no publish."

Siu's own setup, shown in the Oct 5 walkthrough, runs differently. His AEO/SEO Bot has a weekly content ingest at 8:35 AM. He also shows a measurement daily cohort card on weekdays at 8:05 AM, an index watch, and a decay fix that runs at 14 and 28 days. Pick one pattern and check the saved schedule under When to run after import (Routines).

Our suggested order, following Cursor's advice to make a task reliable before you automate it:

  1. Run the example prompt below by hand for two weeks and pick your 20 yourself.
  2. Correct the triage until you agree with most of its update, consolidate and delete calls. Siu's habit is to ask the Bot, "now that you built this, how would you rebuild it?"
  3. Turn on the index watch first, since it only reads. Add the decay routines after that, plus a weekly ingest if your copy has none (ask the Bot to set one up), and click Test on each.

Example prompt#

Our prompt, built from the template's rules: it asks for each idea's funnel stage, its intent (problem, product or comparison), and an action of net-new, update, consolidate or delete, and it stops before any writing.

Prompt
Build this week's content slate. Pull topic ideas from the last 7 days of our call and meeting notes, our own X posts and YouTube videos, and the latest competitor scan. Give me up to 40 candidates in one table with: topic, source link, funnel stage (TOFU, MOFU or BOFU), intent (problem, product or comparison), and action (net-new, update, consolidate or delete). For each row, search our site for a page that already covers it and link that page. Flag any row that would need a statistic we have no real source for. Rank your top 20 with one line on why. Don't draft anything, don't post to Slack, and don't change any page. Stop at the table and wait for me to pick.

When you've picked, ask it to write those rows as unpublished drafts in your CMS and prepare one review packet for Slack. The template's review skill says to "Hold the Slack post until the owner types the exact yes." Cursor's use-case docs say to "Keep sending, publishing, purchasing, and production changes behind approval."

If you only want briefs, Adam Tanguay's SEO & AEO Desk on the Grok Bot Marketplace works from "a pasted keyword list or your Search Console," writes "Briefs, never the finished article," and says it will "never invent a search volume, a difficulty score, a position, a click, or a citation." Its three routines "stay off until you turn them on."

What to expect#

These results are self-reported, with no time saved or traffic figures published.

  • The slate. In a Sep 19 video, Siu's Bot produced 40 ideas and the classifier cut 30 that were already covered, leaving 10 (Modern Creator). In the Oct 5 walkthrough, one of eight rows in a batch made it through the gate.
  • The first batch. Siu says he set out to publish 20 posts in a week. All 21 went live, then none were indexed at first, and he says the problem is now being fixed. He is tracking indexing, impressions, clicks and free consultations, and calls it "the early days for us."
  • The drafts. Showing one, he says parts read like AI and that this is why you still need human editors. He also spotted a 2011 source as too old and said he may limit evidence to sources after 2020.

Gotchas#

  • Exact yes means exact. Per the template's rules (not public), a scoring pass is a filter, not approval, and nothing publishes without an exact publish line. The public summary says it will "Never publish without an exact yes." Keep that wording in the Bot's description so it survives edits.
  • The gate makes false holds. On camera, Siu found a row held because the classifier thought a page already covered it, when the topic existed only as a YouTube video. Ask for the matching URL on every "already live" hold and spot-check them.
  • Its thresholds are a starting point. Siu says a draft with an AI-tell score above 0.5, "or honestly above like 0.40," probably needs a redo. Tune them on your own pages.
  • Publishing isn't indexing. Ask for an index check after anything goes live. Per the template's rules (not public), a published page should get at least one inbound internal link, and the Bot should ask search engines to index it on publish.
  • Don't let it guess search data. Per the template's rules (not public), every statistic needs a real source, and a claim it can't verify is held rather than published.
  • One job per Bot. Siu's rule for all 21: "Each bot gets one job, and send, publish and spend stay behind a human yes." Measurement and GEO audits run in their own Bots. Our guide to one-job Bots explains when to split.
  • Routines cost usage. "Each run spends usage," per the routines help page. A twice-daily index watch runs ten times a week, so keep it quiet when nothing is stuck.

Corrections#

Update, Oct 13: This playbook was published without passing The Daily Bot's editor review. A later review found six phrases we had quoted from the template's rules that don't appear on any public page; we now paraphrase them and mark them as not public. We removed two scoring thresholds that appear only in the page's hidden code, and added Siu's Skills Dojo library post to the sources.

Sources#

Sources

  1. x.com
  2. x.com
  3. x.com
  4. skillsdojo.com
  5. grokbotsdirectory.com
  6. trackpodcasts.com
  7. moderncreator.app
  8. x.ai
  9. x.com
  10. cursor.com
  11. cursor.com
  12. appdirect.com

Grok Bot for marketing: spend watches, reporting asks, and competitor briefs

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